New business owners who want to start their business journey off with a triumphant bang should develop a well-thought-out brand strategy. Brand awareness plays a significant role in bettering the chances of a business’s longevity and overall growth rate. The more effort an entrepreneur puts into creating a coherent brand development master plan, the higher the chance of long-term survival for an organization.
Ferrari Energy focuses on brand development strategies to reach those who would greatly benefit from its mineral and leasehold acquisitions services. Ferrari Energy was bootstrapped by founder Adam Ferrari, and the company continuously grew from 2014 onward.
Brand development specialists from Ferrari Energy break down five top brand development strategies for new business owners to take into account.
- Make it clear and impressionable
Think about successful brands that have strategically woven themselves into society so much so that sometimes people refer to the brand instead of a descriptive noun. For example, rather than saying soda or pop, the term “Coke” derived from Coca-Cola is used to define any sugary carbonated drink. Likewise, when an individual refers to passing those “Golden Arches,” our brains easily identify the logo belonging to McDonald’s and McDonald’s representing fast food. A great business logo is easy to remember, relevant and memorable, while at the same time clearly communicating the message you want your brand to deliver.
- Get to know the desired audience
When a business is developing a brand strategy, it is vital to understand the desired audience that the brand is targeting. Understanding the brand’s target audience gives a company the advantage of enhancing strategies that revolve around brand awareness and creating a meaningful connection with and impacting a specific group of consumers. Identifying who your brand caters to also gives a leg up in recognizing who you are competing with and how to make your brand stand out from others.
- Start content production ahead of schedule
For startups wanting to pack in a powerful brand awareness punch from the beginning, incorporate early content development that embodies the brand’s message. Rather than developing online platforms and then content, reverse the process by putting in extra time and thought into creating valuable content and strategically scheduling release dates so that when you are ready to build your online platforms, you can effortlessly build your brand and online presence with months’ worth of content ready to go. It keeps you ahead of the game and allows you to better develop future content by focusing less on creating and more on data and audience feedback.
- Collaborate with more popular brands
What better way to get your new brand in front of more people than collaborating with another brand? A great way to find partnership opportunities and collaborate with brands that have your ideal audience is to research well-known non-profit organizations whose message runs parallel with your company’s and offer to volunteer time, funds, or any creative ideas that will help raise awareness for both brands.
- Align all online presence with brand identity
You want your brand identity to be consistent to help continue to convey a clear message. To do so, it is essential to align all of the business’s online platforms and any other forms of marketing. That means to stick with the same colors, typography, fonts, tone of writing, and so forth to create equilibrium.